Here are some of the obstacles we are likely to experience when writing a strategy or a policy:

• Feeling like we don’t know enough, and spending too long in the research phase to compensate for that
• Not doing enough deep thinking about an issue because we’re worried about missing the deadline
• Procrastinating, because we lack confidence in our ability to do a good job.

Having a repeatable process gives us confidence that we can make ongoing progress on our document.

And when we feel confident, our mind calms down, providing the ideal circumstances for gaining the deep insights that will bring our document to life.