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How to avoid writing a boring document

19/8/2017

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Ever been so bored reading a document that you have to physically hold your eyelids open? The likely culprit is an AAA structure ... this AND this AND this AND this ... ad infinetum. This is a recipe for information overload.

​To avoid boring your audience, change your structure to 'this AND this (describing the situation) BUT (some kind of obstacle or problem or new information) THEREFORE (this is what we are going to do differently).
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  • Home
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    • For councils
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  • Blog
    • Blog
    • Ten of the best
    • Main topics >
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      • Long Term Plan consultation documents
      • Infrastructure strategies
      • Asset management plans
      • Climate change
      • Trends
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      • Skills
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