At first glance, councils and Facebook may not seem like a happy mix. That was certainly the view of the Taxpayers' Union, which recently criticised councils for their spending on Facebook and Linkedin advertising.
So, is Facebook something to leave to family and friends, and small businesses? I don’t think so. There are lots of council topics that are very appealing to people.
Here are some great examples of council Facebook pages from around the country.
Auckland Council spends the most on social media advertising, at $187,870.
The Local Government Magazine (September 2016) reported they “developed a unique and humorous approach that delivered education and entertainment as well as official warnings and significantly increased its social media presence.”
At the time of the award the following for its Facebook page had grown from 800 to 13,400. It now has 18,858 fans! Here’s a link to this page - https://www.facebook.com/WaikatoCivilDefence/
There are lots of videos on the Southland Facebook page profiling the 2016 Southland Community Environment Awards nominees. The most prominent one has 1,700 views, and many of the others have between 2000 and 5000 views.
Here’s a link to the videos section of the Southland page: https://www.facebook.com/pg/environmentsouthland/videos
Types of posts that work well on Facebook
Some of the things that appeal to people on Facebook are: