It's nearly that time of year again, when councils will be seeking feedback from the public on a wide range of plans, policies and bylaws. I've read thousands of submissions. In my experience, the most effective submissions:
provide a concise summary at the beginning of the submission of the changes requested
are written in a positive tone and are reasonable and logical rather than overly emotive, even when opposing or seeking significant changes to a proposal
explain why the requested change is better, for both the council and the wider community
consider the point of view of the council and what the objections could be to what the submitter is requesting
make it easy for the council to say yes to their proposal — a constructive way to do this is to provide alternative wording for inclusion in the plan or bylaw
recognise the constraints the council is working within, and propose solutions that can be achieved within those constraints
say what the submitter supports as well as what they are seeking to change.