I wrote my first article about climate change back at the AIT Journalism School in 1992. It met with a lukewarm response, and now I understand some of the reasons why this subject can be a turn off for people.
1. There are multiple causes and consequences, which creates confusion. (And the really cold snaps around the globe make it even more confusing.)
2. It's a story of impacts on the masses, rather than one person we can really relate to and care about.
3. There is no one solution to resolve the issue.
Finding ways to talk about specific aspects of climate change using the ABT story structure (... and ... but ... therefore ...) can help to make climate change stories more interesting.