It's nearly that time of year again, when councils will be seeking feedback from the public on a wide range of plans, policies and bylaws. I've read thousands of submissions. In my experience, the most effective submissions:
are reasonable and logical rather than overly emotive, but say why the issue matters to them.
clearly identify the provisions to which they are requesting changes.
explain why the requested change is better, for both the Council and the wider community.
consider the point of view of the Council and what the objections could be to what the submitter is requesting. They offer counter-arguments to those objections.
make it easy for the Council to say yes to their proposal. One way to do this is to provide alternative wording for inclusion in the plan, policy or bylaw.
recognise the constraints the Council is working within, and propose solutions that can be achieved within those constraints.
say what the submitter supports as well as what they are seeking to change.